All articles from Esther Kurtz

Ad Blockers – The Whys, The Hows, The Solutions

VAST Demystified: Everything You Wanted and Need to Know

Floor Pricing: A Primer

6 Features to Look for in a Video Player

NextMille RTB 2.0: Next Gen Header Bidding

AMP: Everything You Need to Know

Should Ads be Illegal? A Case for Advertising

Monetization SDK Checklist for App Developers

First and Second Price Auctions: The Economics

Direct IO and PMP, What’s the Difference

Understanding CPM for Publishers

Ad Fill Rate – A Beginner’s Guide

Which Ad Formats Command the Highest CPMs?

Brand Safety Guide for Publishers

Ad Blockers – The Whys, The Hows, The Solutions

Google Core Web Vitals: What Publishers Can Do About It

Third-Party Cookies: What You Need to Know

Preferred Deals (PMP) What’s In It For Everyone?