All articles from Esther Kurtz

Ad Blockers – The Whys, The Hows, The Solutions

VAST Explained: What Every Advertiser Must Know

Floor Pricing: A Primer

6 Features to Look for in a Video Player

NextMille RTB 2.0: Next Gen Header Bidding

AMP: Everything You Need to Know

Should Ads be Illegal? A Case for Advertising

Monetization SDK Checklist for App Developers

First and Second Price Auctions: The Economics

Direct IO and PMP, What’s the Difference

Understanding CPM for Publishers

Ad Fill Rate – A Beginner’s Guide

Which Ad Formats Command the Highest CPMs?

Brand Safety Guide for Publishers

Google Core Web Vitals for Publishers Explained

Preferred Deals (PMP) What’s In It For Everyone?

Let’s max your revenue.

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