All articles from Josh Isaac

Why Is Ad Placement Important? How To Optimize Ad Placement

5 Best Third-Party Cookie Alternatives For Advertisers

What Is Brand Safety? Why It Matters In Digital Advertising

What Is Ad Inventory? How To Sell And Manage It

What Is Native Advertising? 8 Benefits Of Native Advertising

What Is A Data Management Platform (DMP) In Advertising?

How Does Ad Revenue Work For Publishers?

What Is Click Fraud? How To Detect And Prevent Click Fraud

Marketing Agency Vs. Advertising Agency: Which To Choose?

Next Millennium Partners with Ad-Shield

How To Create and Execute a Digital Advertising Plan

10 Ways To Improve Advertising Revenue For Publishers

What Is First-Party Data? How It Improves Your Digital Ads

18 Advertising Metrics To Track For Digital Marketing

device id profile

What Is A Device ID? How Device ID Profiles Are Used In Ads

roi in digital marketing

How To Calculate Your Digital Marketing ROI

mediation platforms

What Is Ad Mediation For Publishers? How It Works

What Are Walled Gardens In Advertising? An Advertiser Guide

What Is Bot Traffic? How To Detect And Stop Bot Traffic

What Is eCPM? How Publishers Can Interpret Their Ad Revenue

Recent Industry Events Recap Q3-Q4 2024

What Is CPM? Its Role In Your Digital Marketing Strategies

What Is Contextual Advertising? 5 Benefits Of Contextual Ads

6 Most Common Banner Ad Sizes For Websites

What Is Ad Viewability? How to Improve Ad Viewability

6 Successful Programmatic Advertising Examples

10 Best Ad Networks For Publishers To Drive Website Revenue