All articles from Josh Isaac

Header Bidding Vs. Waterfall: What’s The Difference?

What Is Ad Blindness? How To Overcome Banner Blindness

What You Need To Know About Supply Path Optimization (SPO)

How Much Do Websites Make From Ads? An Ad Revenue Guide

What Is Header Bidding? Header Bidding Explained

Direct Vs. Programmatic Advertising: What’s The Difference?

Ad Network Vs. Ad Exchange: What’s The Difference?

What Is Programmatic Advertising, and How Does It Work?

Google Privacy Sandbox: The Impact On Advertisers And Publishers

Cookies Out, Contextual Targeting In

Sustainability in AdTech

Why Diversifying Ad Formats Yields Stronger Results

Next Millennium attains Google Certified Publishing Partner Status

ChatGPT: Power to the Publisher

Ad Blockers – The Whys, The Hows, The Solutions