NEW YORK, June 12, 2025 /PRNewswire/ -- Next Millennium Media, a leader in innovative ad tech solutions redefining the way advertisers and publishers connect through premium, unique, high-impact ad formats, today announced significant growth and a strategic expansion of its leadership team as it enters the second half of 2025. The company is focusing its programmatic advertising solutions on performance-driven, measurable results, seamlessly transitioning buyers from traditional platforms while leveraging AI for dynamic creative optimization and messaging to drive enhanced conversions.
Next Millennium Media has achieved remarkable milestones in recent quarters, demonstrating its position as a leading programmatic partner:
- Explosive Buy-Side Growth: The company saw a 300% increase in agency direct revenue from Q4 2024 through Q1 2025, reflecting strong market adoption of its innovative solutions.
- Team Expansion: The company increased its headcount by 35% in 2024, investing in talent to support its rapid growth.
- ROAS: Our campaigns have consistently outperformed expectations, achieving 2 to 4 times Google's benchmarks for clicks and conversions, and delivering an impressive Return on Ad Spend (ROAS) ranging from 125% to 800%.
In line with its growth trajectory, Next Millennium Media has strengthened its leadership team with the appointment of Francisco Robles as Executive Director, who brings a wealth of experience from industry giants like The Trade Desk and Meta (Facebook). In his new role, Robles is focused on driving strategic partnerships, expanding market reach, and leading the company's burgeoning retail media practices.
"Retail media is rapidly evolving, and we see a huge opportunity to move beyond basic audience targeting and modeled data of questionable quality," said Francisco Robles as Executive Director of Next Millennium Media. "We are focused on the impact of creative, ensuring that ads not only reach the right people but also break through and truly resonate with them. By pairing sophisticated audiences with high-impact creative, we're unlocking incredible performance that the industry has yet to fully realize. I'm particularly excited to be leading this charge as retail media becomes a key focus area in my new role."
"Since our inception, Next Millennium Media has been dedicated to forging direct connections between advertisers and publishers, pioneering innovative ad formats to unlock exclusive demand and supply beyond the open exchange. This foundation has enabled us to deeply understand and serve the evolving needs of our partners, consistently driving stronger conversions and higher revenue," said Lazar Rubin, CEO of Next Millennium Media. "As we look to the future, we remain committed to this core mission, while also embracing emerging technologies and data-driven strategies to further elevate performance and deliver even greater value in the years to come."
About Next Millennium Media
Founded in 2012, Next Millennium Media connects advertisers and publishers directly with innovative and engaging ad formats to bring together exclusive demand and supply that is unavailable in the open exchange. With a focus on optimizing ad performance without compromising user experience, Next Millennium works with leading agencies and brands to provide premium content and drive stronger conversions for advertisers and higher revenue for publishers. For more information, visit Next Millennium or visit us on LinkedIn.
Media Contact:
Kyle Murray
Kite Hill
nextmillennium@kitehillpr.com
