CASE STUDIES

Futbin’s ARPDAU skyrockets in just two months

Futbin noticed an improvement in overall revenue within the very first month of adding the Next Millennium adapter to its current ad stack.

Background

FUTBIN is a hugely successful Sports app with over 9 million downloads globally and a ranking of #99 on the App Store.

The app offers a range of features for soccer enthusiasts, including access to news, player values, stats, notifications and more.

The challenge

Maximize IAA revenue across US market

Intensify competition for FUTBIN's inventory

Find a programmatic solution that will be easy to integrate

Get access to high-quality ad creatives from top global brands

The solution

FUTBIN's partnership with Next Millennium began with the integration of Next Millennium's PreBid Adapter, providing access to exclusive campaigns not found on the Open Exchange.

Next Millennium acted as a direct intermediary between FUTBIN and high-value advertisers, ensuring that app users are exposed only to ads from the best global brands.

Futbin noticed an improvement in overall revenue within the very first month of adding the Next Millennium adapter to its current ad stack.

Results

Increased eCPM
Upon integrating FUTBIN’s ad supported profit stream with Next Millennium, FUTBIN experienced an immediate 42% monthly eCPM uplift, which led to an overall monthly revenue increase of over 31%.
Exclusive Demand
FUTBIN were given the unique opportunity to advertise top global brands like Nike and McDonaldʼs directly within their app.
Precise Matching
By perfectly pairing ads with their app audience, FUTBIN was able to increase competition for each impression and make more money.

All Case Studies

Let’s connect