BW Theater Camp offers an immersive, accessible training experience that mirrors the energy and rigor of the Broadway rehearsal room.
Designed for dreamers, performers, and educators alike, it provides direct, hands-on engagement with current Broadway professionals across a dynamic and evolving curriculum.
Broadway Weekends, founded in 2017, as a "Theater Camp For Adults,” designed to bring the magic of Broadway to anyone, not just professionals.
It was developed with the goal to recreate the excitement of Broadway training and the rehearsal process of a real show, while keeping it fun, exciting, and accessible.
Built in collaboration with working theater professionals, the program is structured to capture the energy and creativity of a real Broadway environment.
Boost ROI through website conversions and paid summer workshop enrollments for Broadway Weekends in New York.
Objective: Design a tailored display and META campaign to reach a niche audience, driving performance with high-impact custom ad units from Next Millennium’s in-house creative team and precise targeting.
Hyper-Targeting
Leverage location data for precise messaging.
Performance Optimization
Tracked analytics in real time, shifted spend toward top-performing audiences, and refreshed creative mid-campaign with higher-converting CTAs to lift results and maintain steady pacing.
Multi-Channel Reach
Display across desktop + mobile, plus Meta Stories & Tiles for full-funnel coverage and scale.
Defined target audience
Musical theater fans, arts & culture enthusiasts, empty nesters, young professionals (A25–40, $80K+ income), plus theater, music, and acting teachers (W40–60).
Next Millennium’s in-house creative team builds bespoke Tack+, PopTop, and Emerge units designed to stop the scroll and take action.
"Working with Next Millennium has been a genuinely empowering experience. As a small
business where every dollar counts, we could see our ad spend translate directly into sales — a clear, measurable return we had never experienced when running campaigns in-house or with other specialists. Beyond delivering income directly attributable to our marketing investment, Next Millennium created our ads from the raw assets we provided at no extra cost and continued to refresh them to ensure peak performance."
— Jeanna de Waal, Founder of Broadway Weekends
