FUTBIN is a hugely successful Sports app with over 9 million downloads globally and a ranking of #99 on the App Store.
The app offers a range of features for soccer enthusiasts, including access to news, player values, stats, notifications and more.
FUTBIN wanted to find a sustainable way for their team to increase revenue without bleeding users to competitor apps.
Despite its popularity among users, FUTBIN's ad monetization was not meeting their expectations.
Maximize IAA revenue across US market
Intensify competition for FUTBIN's inventory
Find a programmatic solution that will be easy to integrate
Get access to high-quality ad creatives from top global brands
FUTBIN's partnership with Next Millennium began with the integration of Next Millennium's PreBid Adapter, providing access to exclusive campaigns not found on the Open Exchange.
Next Millennium acted as a direct intermediary between FUTBIN and high-value advertisers, ensuring that app users are exposed only to ads from the best global brands.
Upon integrating FUTBIN’s ad supported profit stream with Next Millennium, FUTBIN experienced an immediate 42% monthly eCPM uplift, which led to an overall monthly revenue increase of over 31%.
FUTBIN were given the unique opportunity to advertise top global brands like Nike and McDonaldʼs directly within their app.
By perfectly pairing ads with their app audience, FUTBIN was able to increase competition for each impression and make more money.
