---
title: McDonaldʼs - Next Millennium Media
description: McDonald's partnered with Next Millennium, achieving 70K+ store visits through targeted campaigns in Washington and Maryland.
---

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[ CASE STUDIES](https://nextmillennium.com/case-study/)

# Post Campaign, **70K+ Customers Walked Into a McDonald's Location**

Our ad units beat client benchmarks across clickthrough rate, video completion rate, and viewability.

This resulted in more store visits, with 50% of these visits taking place within one week of seeing a McDonaldʼs ad on one of Next Millennium’s publishing partners.

![mc 1](https://nextmillennium.com/hubfs/Website%20-%202025%20New/Case%20Studies/McDonalds/mc%201.png)

### Background

McDonaldʼs partnered with Next Millennium to help strengthen campaigns for their brand, which has existed for almost 70 years and is known by millions across 100+ countries.

The collaboration aimed to increase brand awareness and drive store traffic in select regions of Washington and Maryland. The campaign was custom designed to cater to the unique needs of each region and targeted specific KPIs and audience metrics for maximum impact.

![image 279](https://nextmillennium.com/hs-fs/hubfs/Website%20-%202025%20New/Case%20Studies/McDonalds/image%20279.png?width=632&height=408&name=image%20279.png)

### Objective

 We were confident that we could elevate McDonaldʼs campaigns four ways:

- Ignite brand awareness through targeted messaging and media strategies
- Drive foot traffic to McDonaldʼs stores in select regions of Washington and Maryland
- Reach specific audience segments with tailored campaigns
- Achieve maximum impact and ROI for the QSR

![Frame 1000002513](https://nextmillennium.com/hs-fs/hubfs/Website%20-%202025%20New/Case%20Studies/McDonalds/Frame%201000002513.png?width=632&height=428&name=Frame%201000002513.png)

![cad3b08993fae321c1dced127d1b2d819370c30d](https://nextmillennium.com/hs-fs/hubfs/Website%20-%202025%20New/Case%20Studies/McDonalds/cad3b08993fae321c1dced127d1b2d819370c30d.png?width=1979&height=1322&name=cad3b08993fae321c1dced127d1b2d819370c30d.png)

### Targeted regions

 We targeted:

- **Washington:** Yakima, Spokane, Seattle
- **Maryland:** Washington, Salisbury, Baltimore

### The creative

The creative team at Next Millennium leveraged their expertise to deliver a visually impactful brandscape that seamlessly adapted to various devices.

The campaigns were designed to capture the viewer's attention and drive engagement, with a focus on delivering a memorable user experience.

The creative was thoughtfully crafted to be attention-grabbing and to drive clicks to the website.

![c1b8ee4789a037e67a49c83dbc6c2a44957e729f](https://nextmillennium.com/hs-fs/hubfs/Website%20-%202025%20New/Case%20Studies/McDonalds/c1b8ee4789a037e67a49c83dbc6c2a44957e729f.png?width=1257&height=636&name=c1b8ee4789a037e67a49c83dbc6c2a44957e729f.png)

![Frame 1000002513 (5)](https://nextmillennium.com/hs-fs/hubfs/Website%20-%202025%20New/Case%20Studies/McDonalds/Frame%201000002513%20(5).png?width=632&height=358&name=Frame%201000002513%20(5).png)

### The audience

Our partnership with Quorum allowed us to track campaign performance and monitor store traffic. This location data was used to build out audience segments that fit within the description of "Value Shoppers" and consumers who had a strong interest in QSR.

With this information, our creative team was able to craft a visually stunning brandscape that effectively engaged and captivated our targeted audience.

## Results

### 32+ seconds

Average time spent on page

### 20% Exceeded benchmarks

In overall campaign performance

### 70,000+ Foot traffic

To McDonaldʼs stores within the targeted regions

### 80% Increase

Brand Engagement rose through visually stunning brandscape and targeted messaging

### 27% Lower Cost

McDonaldʼs paid less than expected to acquire new leads and customers

[All Case Studies](https://nextmillennium.com/case-studies)

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