Case Study

Revenue Rhythm: Tunebat's 27% Increase in RPM

Founded in 2017 by Oliver Reznik, Tunebat.com revolutionized the music industry by uncovering the ’musical DNA’ of tracks. It quickly became a go-to resource for music enthusiasts, artists, and DJs, while striving to improve monetization and user experience.

Background

Tunebat.com emerged in the entertainment and music industry as a revolutionary platform, founded in 2017 by Oliver Reznik. With its unique approach to uncovering the ’musical DNA’ of each track, Tunebat has become the go-to resource for music enthusiasts, artists, and DJs worldwide. Facing the challenges of monetization and user experience optimization, Tunebat sought to elevate its platform and financial model to new heights.

The Challenge

Tunebat’s collaboration with its previous advertising provider was marred by inadequate customer service, lack of detail orientation, and an absence of tailored advertising solutions. This resulted in suboptimal revenue generation and a platform that was not fully aligned with its users’ needs. The lack of responsiveness and customization from the provider hindered Tunebat’s ability to scale and meet its objective of creating a seamless experience for its music-loving community.

Solutions

CLS Improvement

Next Millennium stepped in to revolutionize Tunebat’s Content and Learning System (CLS), enhancing user engagement and satisfaction. By redesigning the interface and improving navigation, Next Millennium ensured that Tunebat’s users could easily access and enjoy the platform’s unique features, such as song details, tempo, and key. These enhancements not only made the platform more user-friendly but also significantly increased user retention and engagement.

Year Over Year Growth in Revenue

Under Next Millennium’s guidance, Tunebat experienced 40% year-over-year revenue growth. This financial uplift was the result of strategic partnerships, expanded premium services, and a diversified revenue model. The platform’s distinct offerings, coupled with Next Millennium’s expertise, attracted a larger audience and opened new monetization channels, ensuring Tunebat’s sustained success and growth in the competitive music industry.

Whitelisted Domain with the Largest Agencies

One of the pivotal achievements by Next Millennium was successfully addressing and resolving Tunebat’s issues with Google Ad Manager (GAM). By navigating through the complexities and whitelisting Tunebat with the largest agency spenders, Next Millennium reinstated the platform’s ability to run effective advertising campaigns, thereby enhancing revenue streams and ensuring a continuous and improved user experience.

Results

The collaboration between Tunebat and Next Millennium marked a new era for the music platform, characterized by enhanced user experience, 40% revenue growth, 27% increase in RPM, and a strengthened position in the digital music landscape. Tunebat has now set a new standard for music platforms, offering an unparalleled experience to its users while simultaneously achieving impressive financial results.

Tunebat’s journey from facing advertising challenges to achieving remarkable success showcases the transformative impact of a well-executed digital strategy. With Next Millennium’s expertise, Tunebat has successfully aligned its revenue strategies with its core mission to enhance the music discovery journey, writing a new chapter in the evolving narrative of the digital music industry.

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