Want ads that consistently beat industry benchmarks and blow past your competitors? If you are tired of trying to crack the code on the types of digital advertising that will increase your ad revenue, master these 8 types to significantly enhance your online advertising revenue.
Explore how innovative ad units and strategic insights from Next Millennium can elevate your advertising efforts and consistently deliver impressive performance.
Next Millennium helps you put the right ads in the right places.
The world of digital advertising is rapidly evolving as more people turn to the web to research, absorb and deliver content, and shop. This surge in online activity creates a rich landscape for advertising across diverse channels, including websites, streaming platforms, and social media platforms.
Determining the most effective online strategies depends on various factors, such as your specific business goals. Goals like enticing new customers, driving repeat sales, or building brand awareness, the complexity increases with the range of available formats— from simple text ads to dynamic video content.
To give you a comprehensive look at digital media advertising options, we will explore:
Through extensive research and incredible client results, Next Millennium takes the guesswork and complexity out of the equation with its ad formats.
Chances are, you’ve come across high-impact ads during your online adventures. These ad formats are rich with multimedia elements, interactivity, and creativity. Their primary goal? To craft a memorable and immersive experience for the viewer, while driving higher conversion rates.
Yet, creating such engaging content requires meticulous planning, innovative execution, and a keen focus on user experience to ensure they achieve their intended impact.
Next Millennium’s high-impact ad formats are chosen by the world’s most recognizable brands.
There is a reason why video dominates digital media advertising on websites. According to Statista, online videos boast an audience reach of 92.3% among internet users worldwide, with people consuming 17 hours of online video on average per week. Advertisers leverage this powerful format for various purposes, including brand awareness, brand advocacy, education, and delivering product and service information.
Video ads are served in a few ways.
Video ads excel in visual storytelling, engaging audiences more deeply than traditional static ads ever could.
At Next Millennium, our video formats include In-Article, Out-Stream, and Highlights, each designed to maximize impact and audience engagement.
In-app digital advertisements provide a lucrative opportunity for app developers to monetize their creations by serving ads to mobile app users.
With mobile phones usage averaging around 2 hours and 51 minutes per day, this represents a prime opportunity for advertisers.
At Next Millennium, we offer a range of innovative in-app ad formats designed to engage highly active mobile audiences. Our options include Interstitial, Banner, Pre-Roll, Native, Rewarded, and Adhesion Player ads, each proven to capture attention and drive results.
Find out how Kosher.com generated a 70% ad ARPDAU using a Next Millennium Native ad growing ad revenue and wowing app users.
How does the potential reach of 2 billion monthly active users on Instagram sound to you? Or Facebook’s staggering 3.03 billion active users? Brands not participating on these platforms may be leaving revenue on the table by not incorporating social media marketing in their advertising strategies.
Advertisers can leverage these platforms’ powerful targeting capabilities to connect with specific demographics, relevant content categories, and unique user interests. Social media advertising drives users to key content for lead generation, website features, product offerings, and more. It’s a cost-effective marketing strategy that offers substantial benefits, such as increased brand awareness, valuable customer insights, and boosted web traffic.
Search Engine Marketing (SEM) gives brands a fighting chance to enhance their website’s visibility in the competitive top-of-the-search results arena. This is achieved through paid or “sponsored’ web ads that appear prominently in search results or through optimizing organic search performance.
Search engine optimization (SEO) is a non-paid tactic that complements SEM by improving on-page elements like improving meta descriptions, delivering high-quality keyword content, and optimizing site infrastructure.
Additionally, securing third-party links on reputable sites can improve your site’s search engine results page (SERP) rankings. Employing both paid and unpaid strategies in search engine marketing is highly recommended to maximize your website’s reach and effectiveness.
Many factors influence CPMs in SEM. Discover which ad formats command the highest CPMs and make informed decisions to elevate your brand’s online presence.
Email marketing is far from dead—in fact, it’s thriving. Publishers, industry associations, or influencers with vast databases offer digital advertising opportunities through banner ads, native ads, and sticky bottom ads. Unlike other formats, email ads enjoy more flexibility as they are not subject to IAB restrictions. The key to driving open rates and conversions is the same as with other media types: craft compelling messages with visually striking images and action-motivating offers.
Email marketing is a highly lucrative, cost-effective, and proven method for targeting specific demographics with personalized content based on interests and behaviors, reaching audiences who have opted in to receive information.
With low distribution costs and measurable results, email marketing truly is marketing gold.
Brands leverage remarketing advertising to capitalize on consumer behavior, re-engaging people who have previously interacted with their website, app, or social media. This sophisticated digital marketing activity offers conversion opportunities tailored to the user’s stage in the customer journey. By keeping brand awareness high, it increases the chances of interaction over time as users absorb content, conduct research, or read reviews.
Feeling overwhelmed by the complexities of digital advertising? This guide shows you how Supply Path Optimization (SPO) can enhance the efficiency and effectiveness of your ad spend.
The digital advertising landscape is multifaceted and demands constant innovation to cut through the noise and capture consumer attention.
Given the complexity involved, advertisers and publishers often collaborate with an adtech partner like Next Millennium. We take the guesswork out of the process using programmatic advertising, delivering benefits such as 98%+ verified targeted human traffic—not just reaching real people, but the right people.
Explore the remarkable ad performance results our clients have achieved and learn how to elevate your own advertising strategy.
With Next Millennium, you gain exclusive access to premium publisher inventory that is not available on the open exchange. Everything we do for you is battle-tested. You bring your brand; we handle the rest. Our entire in-house Next Millennium team—from sales and marketers to data scientists and developers—is ready to make your brand the next success story.
Are you tired of underperforming digital advertising? Let’s maximize your revenue.