Minute Media adds $2 million in new annual ad revenue
Minute Media is a premier digital media company that oversee a diverse portfolio of culture and sports websites.
Minute Media is a premier digital media company that oversee a diverse portfolio of culture and sports websites.
These sites are organized under six distinct brands:
FanSided, The Players' Tribune, 90min, DBLTAP, Mental Floss and The Big Lead.
The company has a longstanding presence, having been in operation for over 10 years and employing over 500 individuals on four continents.
In an effort to expand their ad monetization sources, Minute Media sought out new demand partners whose aim was to avoid duplicating demand from their existing SSP partners and compromising site speeds.
Despite an impressive user growth rate, revenue was lagging behind due to the underperforming of existing SSP bidders.
In search of a partner who could offer exclusive, unique demand not available on the Open Exchange, Minute Media looked beyond their existing integration with major SSPs.
When seeking out a new bidder, Minute Media had many considerations, but page speed was of particular importance. Next Millennium paid attention and successfully delivered.
Next Millennium supplied unique demand to Minute Media, that they were not getting from their existing Open Exchange partners. This resulted in more intensified competition, and stronger bid density.
One of the key aspects of Next Millennium's success is our direct approach to working with advertisers.
This was manifested clearly in the case of Minute Media.
Next Millennium took steps to ensure that the correct partners were bidding on the inventory, which resulted in a considerable increase in both eCPMs and Header Bidding revenue. In an effort to maximize monetization output from mobile devices, Next Millennium implemented an advanced AMP solution with cutting-edge features like Client-Side Header Bidding - without any negative impact on page speed or user experience.
Increased Win Rate by matching the right ads with the right audience
