8 Types Of Digital Advertising Every Advertiser Needs

Want ads that consistently beat industry benchmarks and blow past your competitors? If you are tired of trying to crack the code on the types of digital advertising that will increase your ad revenue, master these 8 types to significantly enhance your online advertising revenue.

• Both advertisers and publishers want to understand which types of digital ads will drive more ad clicks and sell the brand in a truly engaging way. 
• We’re taking the guesswork out of digital advertising by breaking down various online advertising options and helping you choose the ideal mix for a successful campaign.

Explore how innovative ad units and strategic insights from Next Millennium can elevate your advertising efforts and consistently deliver impressive performance.

Digital Advertising

The world of digital advertising is rapidly evolving as more people turn to the web to research, absorb and deliver content, and shop. This surge in online activity creates a rich landscape for advertising across diverse channels, including websites, streaming platforms, and social media platforms.

Determining the most effective online strategies depends on various factors, such as your specific business goals. Goals like enticing new customers, driving repeat sales, or building brand awareness, the complexity increases with the range of available formats— from simple text ads to dynamic video content.

To give you a comprehensive look at digital media advertising options, we will explore:

1. Standard Digital Ads
2. High-Impact Digital Marketing Ads
3. Video Digital Media Advertising
4. In-App Digital Advertisements
5. Social Media Marketing
6. Search Engine Marketing (SEM)
7. Email Marketing
8. Remarketing Advertising

1) Standard Digital Ads

Standard digital ads form the backbone of display advertising, encompassing a variety of formats such as banner ads, interstitials, sticky ads, and more. These ads leverage a mix of visual elements—text, animations, or graphics—strategically placed within or alongside relevant online content across diverse websites and devices.

• Despite the rising prominence of video ads, which command higher CPMs, standard digital ads remain a fundamental component of successful advertising strategies.
  
• They continue to deliver steady revenue streams for both advertisers and publishers, serving as effective tools to achieve business goals like attract new customers, drive repeat sales, and build brand awareness.

Through extensive research and incredible client results, Next Millennium takes the guesswork and complexity out of the equation with its ad formats.

2) High-Impact Digital Marketing Ads

Chances are, you’ve come across high-impact ads during your online adventures. These ad formats are rich with multimedia elements, interactivity, and creativity. Their primary goal? To craft a memorable and immersive experience for the viewer, while driving higher conversion rates.

• Combining visually stunning creative assets with advanced functionalities, brands deliver high-impact digital marketing content like video, animations, and audio that uniquely engages users.
  
• These types of digital advertising ads may include embedded games, interactive surveys that deliver personalized results, virtual tours, or product demos. 

Yet, creating such engaging content requires meticulous planning, innovative execution, and a keen focus on user experience to ensure they achieve their intended impact.

Next Millennium’s high-impact ad formats are chosen by the world’s most recognizable brands.

3) Video Digital Media Advertising

There is a reason why video dominates digital media advertising on websites. According to Statista, online videos boast an audience reach of 92.3% among internet users worldwide, with people consuming 17 hours of online video on average per week. Advertisers leverage this powerful format for various purposes, including brand awareness, brand advocacy, education, and delivering product and service information.

Video ads are served in a few ways. 

• Outstream videos are standalone units that exclusively play video ads.
• While instream videos, the most coveted, play before video content. These instream ads have exceptionally high completion rates, translating to higher CPMs.

Video ads excel in visual storytelling, engaging audiences more deeply than traditional static ads ever could.

At Next Millennium, our video formats include In-Article, Out-Stream, and Highlights, each designed to maximize impact and audience engagement.

4) In-App Digital Advertisements

In-app digital advertisements provide a lucrative opportunity for app developers to monetize their creations by serving ads to mobile app users. 

With mobile phones usage averaging around 2 hours and 51 minutes per day, this represents a prime opportunity for advertisers. 

• In-app ads are delivered through robust ad networks, utilizing sophisticated programmatic ad buying to seamlessly connect developers and ad buyers.
  
• Banner ads remain a popular in-app option due to their user-friendly nature and cost-effectiveness.
  
• In-app ad campaigns can be tailored to the app user journey, introducing less intrusive ads for first-time users and more comprehensive ads, like interstitials, as app adoption grows. 

At Next Millennium, we offer a range of innovative in-app ad formats designed to engage highly active mobile audiences. Our options include Interstitial, Banner, Pre-Roll, Native, Rewarded, and Adhesion Player ads, each proven to capture attention and drive results.

Find out how Kosher.com generated a 70% ad ARPDAU using a Next Millennium Native ad growing ad revenue and wowing app users.

5) Social Media Marketing

How does the potential reach of 2 billion monthly active users on Instagram sound to you? Or Facebook’s staggering 3.03 billion active users? Brands not participating on these platforms may be leaving revenue on the table by not incorporating social media marketing in their advertising strategies.

Advertisers can leverage these platforms’ powerful targeting capabilities to connect with specific demographics, relevant content categories, and unique user interests. Social media advertising drives users to key content for lead generation, website features, product offerings, and more. It’s a cost-effective marketing strategy that offers substantial benefits, such as increased brand awareness, valuable customer insights, and boosted web traffic.

6) Search Engine Marketing

Search Engine Marketing (SEM) gives brands a fighting chance to enhance their website’s visibility in the competitive top-of-the-search results arena. This is achieved through paid or “sponsored’ web ads that appear prominently in search results or through optimizing organic search performance. 

• In the pay-per-click (PPC) model, advertisers pay each time their keyword search, shopping, or local ads are clicked.
  
• Targeted SEM helps increase visibility and drive specific traffic to websites quickly to generate leads or grow revenue.

Search engine optimization (SEO) is a non-paid tactic that complements SEM by improving on-page elements like improving meta descriptions, delivering high-quality keyword content, and optimizing site infrastructure. 

Additionally, securing third-party links on reputable sites can improve your site’s search engine results page (SERP) rankings. Employing both paid and unpaid strategies in search engine marketing is highly recommended to maximize your website’s reach and effectiveness.

Many factors influence CPMs in SEM. Discover which ad formats command the highest CPMs and make informed decisions to elevate your brand’s online presence.

7) Email Marketing

Email marketing is far from dead—in fact, it’s thriving. Publishers, industry associations, or influencers with vast databases offer digital advertising opportunities through banner ads, native ads, and sticky bottom ads. Unlike other formats, email ads enjoy more flexibility as they are not subject to IAB restrictions. The key to driving open rates and conversions is the same as with other media types: craft compelling messages with visually striking images and action-motivating offers.

Email marketing is a highly lucrative, cost-effective, and proven method for targeting specific demographics with personalized content based on interests and behaviors, reaching audiences who have opted in to receive information. 

• According to Statista, email marketing revenue worldwide is expected to rise from 7.5 to over 12 billion U.S. dollars by the end of 2024. 

With low distribution costs and measurable results, email marketing truly is marketing gold. 

8) Remarketing Advertising

Brands leverage remarketing advertising to capitalize on consumer behavior, re-engaging people who have previously interacted with their website, app, or social media. This sophisticated digital marketing activity offers conversion opportunities tailored to the user’s stage in the customer journey. By keeping brand awareness high, it increases the chances of interaction over time as users absorb content, conduct research, or read reviews.

• Remarketing encourages users to download critical content or use discount promo codes via online ads or emails with links to items that have been previously liked or abandoned cart products.
  
• Large retailers analyze user behavior to deliver personalized direct mailers, both in the mailbox and inbox. 
• Digital display ads appear wherever users spend their time, ensuring consistent brand presence—like an ad for the new grill you researched showing up in your Facebook feed or alongside articles on modern grilling techniques.

Feeling overwhelmed by the complexities of digital advertising? This guide shows you how Supply Path Optimization (SPO) can enhance the efficiency and effectiveness of your ad spend.

How To Choose The Types Of Online Advertising To Use

The digital advertising landscape is multifaceted and demands constant innovation to cut through the noise and capture consumer attention. 

• Selecting the most appropriate types of online advertising for your campaigns depends on business goals and targeting your audiences at various stages of their customer journeys.
• This means reaching them across the sites and publishers they frequent on the platforms and devices they prefer. 
• Naturally, ad budgets also play a crucial role in decision-making. 
• Testing ads before a full-scale launch is highly recommended to measure the effectiveness of different messages and strategies.

Given the complexity involved, advertisers and publishers often collaborate with an adtech partner like Next Millennium. We take the guesswork out of the process using programmatic advertising, delivering benefits such as 98%+ verified targeted human traffic—not just reaching real people, but the right people. 

Explore the remarkable ad performance results our clients have achieved and learn how to elevate your own advertising strategy.

Next Millennium: Optimize Your Digital Ads With Our Programmatic Advertising

Let’s face it: this is an exciting time in digital advertising. The blend of digital marketing options offers something for everyone, whether starting with small SEM budgets or managing multi-million dollar online and in-app campaigns. No one can afford a costly misstep like some of the volatile advertising backfires we’ve witnessed in the past. Smart money is spent on choosing a trusted partner who understands your brand and consistently beats benchmarks and competitors via exclusive reach, transformative ad units, and transparent AI-powered performance optimization. Full transparency here—this is what we do.

With Next Millennium, you gain exclusive access to premium publisher inventory that is not available on the open exchange. Everything we do for you is battle-tested. You bring your brand; we handle the rest. Our entire in-house Next Millennium team—from sales and marketers to data scientists and developers—is ready to make your brand the next success story. 

Are you tired of underperforming digital advertising? Let’s maximize your revenue. 

Book a discovery call today.