All articles from Josh Isaac

mediation platforms

What Is Ad Mediation For Publishers? How It Works

What Are Walled Gardens In Advertising? An Advertiser Guide

What Is Bot Traffic? How To Detect And Stop Bot Traffic

Boosting Revenue and Reducing Latency with a Smarter Header Bidding Wrapper

What Is eCPM? How Publishers Can Interpret Their Ad Revenue

Recent Industry Events Recap Q3-Q4 2024

What Is CPM? Its Role In Your Digital Marketing Strategies

What Is Contextual Advertising? 5 Benefits Of Contextual Ads

6 Most Common Banner Ad Sizes For Websites

What Is Ad Viewability? How to Improve Ad Viewability

6 Successful Programmatic Advertising Examples

10 Best Ad Networks For Publishers To Drive Website Revenue

What Is An Ad Network? An Advertisers And Publishers Guide

Next Millennium Media Named One of Inc. 5000 List for 2024

8 Types Of Digital Advertising Every Advertiser Needs

How To Calculate Viewability: An Ad Viewability Rate Guide

How To Get Advertisers On Your Website To Drive Revenue

Header Bidding Vs. Waterfall: What’s The Difference?

What Is Ad Blindness? How To Overcome Banner Blindness

What You Need To Know About Supply Path Optimization (SPO)

How Much Do Websites Make From Ads? An Ad Revenue Guide

What Is Header Bidding? Header Bidding Explained

Direct Vs. Programmatic Advertising: What’s The Difference?

Ad Network Vs. Ad Exchange: What’s The Difference?

What Is Programmatic Advertising, and How Does It Work?

Google Privacy Sandbox: The Impact On Advertisers And Publishers

Cookies Out, Contextual Targeting In