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Programmatic Advertising Resources

Google Privacy Sandbox: The Impact On Advertisers And Publishers

Cookies Out, Contextual Targeting In

Sustainability in AdTech

Why Diversifying Ad Formats Yields Stronger Results

Next Millennium attains Google Certified Publishing Partner Status

VAST Demystified: Everything You Wanted and Need to Know

Floor Pricing: A Primer

ChatGPT: Power to the Publisher

6 Features to Look for in a Video Player

NextMille RTB 2.0: Next Gen Header Bidding

AMP: Everything You Need to Know

Should Ads be Illegal? A Case for Advertising

Monetization SDK Checklist for App Developers

First and Second Price Auctions: The Economics

Direct IO and PMP, What’s the Difference

Understanding CPM for Publishers

Ad Fill Rate – A Beginner’s Guide

Which Ad Formats Command the Highest CPMs?

Brand Safety Guide for Publishers

Ad Blockers – The Whys, The Hows, The Solutions

Google Core Web Vitals: What Publishers Can Do About It

Preferred Deals (PMP) What’s In It For Everyone?

Let’s max your revenue.

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